Custom branding for race car driver Brian Olatunji. The stylized “O” was created to give his branding it’s own easily recognizable symbol. Purple was chosen because one of his most recognizable race cars, approperiatly dubbed “The Purple Rocket,” was painted deep purple and we wanted to keep that as a tradition moving forward.
Though Brian’s last name is easy to pronounce it is still very unique, so we made the decision to setup all his website and social media accounts as “Brian O Racing.” This would make it easier to get the message across to fans and potential sponsors. In addition to “Brian O” graphics, logos with his full name were made for when they would be needed.