SMART is a major civil construction project in California that will bring transit to Sonoma and Marin counties. One of the owner’s major goals with this project is to connect the community. By encouraging residents to take transit to and from work they hope to aid the growing economy by relieving traffic congestion.
Inspired by these goals and the Art Deco SMART logo, I designed the binder cover to be a cross between a business person’s brief case and old school luggage with travel stickers. Each of the stickers on the back cover represents an actual stop on the SMART line.
For the interior, in addition to copywriting, I designed the resume section to have the train at the bottom of the pages. As the pages are turned, you can see the train cars moving across the landscape. Click the arrows on the open binder spread to see it in action.
For the fold out organization chart, I mimicked the styling of the SMART logo and connected the boxes with train tracks.
- Graphic Design
- Photo Manipulation
- Print Layout
- Template Creation